5 days agoMarketingExploring the Potential of Catalogues in Luxury Fashion: Examples and InsightsWhile catalogues may seem outdated, I can see a huge potential in using them. Examples from Dior, Louis Vuitton, Gucci, Celine, Valentino.
May 8MarketingMaximising Visibility: Cross-Promotion within Luxury Fashion GroupHow collaborations amplify brand synergy and drive market impact - LVMH, Hermes, Kering and Prada group examples.
May 3e-Commerce2Jour Website Check: which quiet luxury brand sells men's shirt betterHow to sell quiet luxury fashion to men and who sells the men shirt better - Brunello Cucinelli, Loro Piana or Zegna.
Apr 30VIC strategyVIC strategies in Luxury: personal shopping and concierge services. Failure of experience with LVMH-owned 24S.Personal shopping and concierge services in luxury: room to grow. How LVMH-owned 24S failed to introduce the service.
Apr 22e-Commerce2Jour Website Check: Maison ALAIA (.com)Customer-oriented analysis of Maison ALAIA’s product page.
Apr 192Jour Boutique Check: GUCCI London FlagshipJoin me as I visit the Gucci London flagship, sharing personal observations and insights on enhancing customer satisfaction and loyalty.
Apr 18e-Commerce2Jour Website Check: DIOR (.com)Explore the Dior website through customer expert eyes: key insights into design, functionality, and user experience.
Apr 16e-Commercee-Commerce In Luxury Fashion: Should Brands Devote More Time To Their Official Websites And Online Shops?When I scroll through the official websites of luxury brands, I often ask myself why. Why they are still far from "luxury experience"?
Apr 7CommunicationPR CASE: Loro Piana Vicuña Scandal & Lessons in Crisis Brand CommunicationWays to communicate the crisis on example of Loro Piana Vicuña scandal.