2Jour Notes

At some point, the relationship with luxury started to resemble a toxic one—where “love must be earned.” It seems today’s customer has been through therapy and is no longer interested in proving anything to anyone.

Early on the morning of April 2, WWD, a major fashion media outlet, published a video on Instagram titled “Inside the Factory That Makes $10,000 Chanel Handbags.” Filmed following an interview with Bruno Pavlovsky, president of fashion at Chanel, the video was intended to present a behind-the-scenes look at the creation of the Classic 11.12 Handbag in an obviously complimentary light. Its price has nearly doubled over the past six years and has now crossed the psychological threshold of €10,000–costing €10,300 in France and $10,800 in the U.S. But instead of the expected heart-eyes emojis, however, within an hour of posting, the comments section was filled with dozens of remarks questioning the unjustified cost and exposing the “true face” of luxury.

I saved the video almost immediately—right from the first second, it was clear this was a major misstep by the team. However, the video itself only amplified the impact of…

As I caught Charvet famous slippers landed in the latest Net-a-porter EIP preview it reminded me of an interesting fact.

In The Row NY boutique Apart from selling its own brand, also has some other brands approved by Olsen sisters, which include Charvet socks.

Also, before launching its own shoe line in 2016, models on the Fall 2015 runway walked in Charvet slippers.

I have no idea how this video made it to public, but it broke the whole Chanel image in under 2 minutes.