Part of effective PR communication is taking responsibility. Responsibility, in turn, implies a full (better transparent) investigation that leads to a conclusion: “guilty or not guilty.”
If found guilty, then a crucial part of the communication process is also having the strength to admit it, apologize, and outline a plan for change.
After writing about some of the most high-profile scandals in the world of luxury fashion over the past year (most of which were connected to LVMH) I realized I hadn’t heard a single apology.
For some reason, an apology is seen as a weakness. I see it as a sign of strength, maturity, and a bonus to public perception and reputation.
All the articles on PR & communications are here.
7 Views