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2Jour Notes

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For the past few weeks, I’ve been thinking about a woman who’s largely ignored by the luxury fashion — yet this woman is one of the most attractive clients in terms of sustainability and loyalty. I even have a title for these thoughts, which may potentially turn into an article.


Simone Cotellessa (IG: ecce____homo) brilliantly wrote about two brands, The Row and Phoebe Philo, that, in many ways, embody the client base I’ve been thinking about. The text — which I find myself both agreeing and disagreeing with — offers real food for thought.


The final phrase is especially powerful:

It’s precisely [this] silence that has won.

It’s exactly how I’d describe the client I’m trying to write about. For such woman I created the project with digital lookbooks that’s so close to my heart — 2Jour-Stylist.com.


Enjoy the text as much as I did x



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A curated space for quick thoughts and reflections on luxury...

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