As I caught Charvet famous slippers landed in the latest Net-a-porter EIP preview it reminded me of an interesting fact.
In The Row NY boutique Apart from selling its own brand, also has some other brands approved by Olsen sisters, which include Charvet socks.
Also, before launching its own shoe line in 2016, models on the Fall 2015 runway walked in Charvet slippers.
For the past few weeks, I’ve been thinking about a woman who’s largely ignored by the luxury fashion — yet this woman is one of the most attractive clients in terms of sustainability and loyalty. I even have a title for these thoughts, which may potentially turn into an article.
Simone Cotellessa (IG: ecce____homo) brilliantly wrote about two brands, The Row and Phoebe Philo, that, in many ways, embody the client base I’ve been thinking about. The text — which I find myself both agreeing and disagreeing with — offers real food for thought.
The final phrase is especially powerful:
It’s precisely [this] silence that has won.
It’s exactly how I’d describe the client I’m trying to write about. For such woman I created the project with digital lookbooks that’s so close to my heart — 2Jour-Stylist.com.
Enjoy the text as much as I did x
