2Jour Notes

The text I read a few days ago and shared here about Phoebe Philo and The Row led me to the Phoebe Philo corner.

The butter-yellow trench coat I tried on was probably the best piece I’ve seen / touched lately. A longread about how this brand could grow (better) is coming soon.

If you look closely, you’ll notice how one tiny practical detail could make this soft perfection — which I didn’t want to take off — work better.

Hint: I wrote about design suggestions with examples from Maison Alaïa here.

For the past few weeks, I’ve been thinking about a woman who’s largely ignored by the luxury fashion — yet this woman is one of the most attractive clients in terms of sustainability and loyalty. I even have a title for these thoughts, which may potentially turn into an article.

Simone Cotellessa (IG: ecce____homo) brilliantly wrote about two brands, The Row and Phoebe Philo, that, in many ways, embody the client base I’ve been thinking about. The text — which I find myself both agreeing and disagreeing with — offers real food for thought.

The final phrase is especially powerful:

It’s exactly how I’d describe the client I’m trying to write about. For such woman I created the project with digital lookbooks that’s so close to my heart — 2Jour-Stylist.com.

Enjoy the text as much as I did x

I like self-citation in fashion—whether it’s an author reinterpreting their previous works or a brand exploring its archives. There’s a certain timelessness to it that emphasizes: this piece isn’t just for one season.

CELINE SS 2016 by Phoebe Philo vs. Phoebe Philo current collection (getting lost with their drops concept)

Slip dresses are nothing new, but subtle details affect perception. The fabric treatment, which helps it hold its form, along with the deliberate creases, adds character rather than superficial flirtiness.

*Self-citation though shouldn’t be overwhelming, rather targeted.

**The brand may be expanding offline, but its current primary point of sale—the official website—is still a no-go. My Phoebe Philo problem analysis with solutions is here: https://lnkd.in/dbGD6c8d