top of page
Choose The Subscription
find one that works for you
2Jour Associate: 3-month subscription
900£Every 3 monthsStrategic intelligence on the luxury industry, decoded with consulting-grade clarity. For C-levels, consultants, investors, and leaders who don’t have time for fluff — but need sharp insight.- Weekly articles: Shifts, gaps, and overlooked angles
- In-depth luxury market reports
- Industry shapshots & Gap mapping
- Competitive landscape: Best practices & missed plays
- Concrete cases: Real-brand strategic breakdowns
- Action-oriented format, designed for decision-making
- Replaces hours of noise with targeted signal
- From e-commerce business owner, luxury professional & client
- With strategic PR insights sharpened in top-tier politics
- Monthly subscription costs less than my 1h consultation
- This is not a blog: It’s a C-level briefing on demand.
2Jour Executive: 6-month subscription
1,800£Every 6 monthsStrategic intelligence on the luxury industry, decoded with consulting-grade clarity. For C-levels, consultants, investors, and leaders who don’t have time for fluff — but need sharp insight.- +Each report comes with executive summary (downloadable)
- All 3-month benefits including:
- Weekly articles: Shifts, gaps, and overlooked angles
- In-depth luxury market reports
- Industry shapshots & Gap mapping
- Competitive landscape: Best practices & missed plays
- Concrete cases: Real-brand strategic breakdowns
- Action-oriented format, designed for decision-making
- Replaces hours of noise with targeted signal
- From e-commerce business owner, luxury professional & client
- With strategic PR insights sharpened in top-tier politics
- Monthly subscription costs less than my 1h consultation
- This is not a blog: It’s a C-level briefing on demand
2Jour CEO: 12-month subscription
3,600£Every yearStrategic intelligence on the luxury industry, decoded with consulting-grade clarity. For C-levels, consultants, investors, and leaders who don’t have time for fluff — but need sharp insight.- +Complimentary access to ‘Special edition: HERMÈS formula’
- All 6-month benefits including:
- Weekly articles: Shifts, gaps, and overlooked angles
- In-depth luxury market reports
- Industry shapshots & Gap mapping
- Competitive landscape: Best practices & missed plays
- Concrete cases: Real-brand strategic breakdowns
- Action-oriented format, designed for decision-making
- Each report comes with executive summary (downloadable)
- Replaces hours of noise with targeted signal
- From e-commerce business owner, luxury professional & client
- With strategic PR insights sharpened in top-tier politics
- 1-2 in-depth strategic reports per month
- Monthly subscription costs less than my 1h consultation
- This is not a blog: It’s a C-level briefing on demand
Special report: Hermès Formula
1,800£An in-depth look at Hermès long-term success—its strategy, financial performance, exclusivity model, and future opportunities. Insights from the FY 2024 results presentation, trends, and key ideas.- Includes "2Jour Gazette | Special Edition (12): HERMÈS"
Case Study: How To Sell Perfumes Online
7,500£Discover insights and recommendations in our case study, revealing gaps and strategies in luxury fashion and perfumery to enhance high-end perfume sales. Analysis of 16 top brand's approaches.Valid for 6 months- key market practices for selling high-end fragrances
- sample policies and approaches
- discovery & travel-sized perfume
- extra services and customizations
- comparison, insights, and gaps
- reccomendations on enhancing experience
- actionable insights for improving online perfume sales
- extra: summary of each brand’s policies and practices
Online Request: 2 Solutions To Enhance
750£How to enhance online request experience for particular item in luxury online shop? Gaps in Bvlgari experience and 2 solutions.Valid for 12 months- 2 Solutions With Examples
- Additional Reccomendations for Smooth Experience
How To Sell Bikini Online: 4 Insights
550£Valid for 3 months- 4 insights to consider when selling bikinis online
- with gaps and practices by Dior, SL, Gucci, Hermes and more
- easy to perform in e-shop
How To Offer Additional Items Online
800£How to motivate customers to complement their purchase of the main high-price item with low-priced accompanying goodies online.Valid for 12 months- Solution w logic, display explanation and example workflow
Versatility Display: Solution
600£How can versatility display be enhanced without overloading both product and collection pages? This solution would work perfectly for accessories that can be styled in different ways.Valid for 12 months- 1 solution with 3 steps to execute
How To Choose Descriptor Name
1,500£Practical steps to improve product visibility and conversions in e-shop through better name descriptors and search optimization.Valid for 12 months- how to create name descriptor that maximizes conversions
- strategies for integrating descriptor names
- gaps in item category displays to find relevant items
- identifiing items with measurable interest to prioritize
- optimizing visibility of priority product categories
- ensuring name descriptors stay relevant
How To Sell Socks Online: Visuals
500£How to boost your online sock sales by enhancing product images. Three effective photo styles that will captivate customer's attention.Valid for 12 months- Includes "How to Sell Socks Online Better: The Visual Aspect
- Photo Style 1: Effective Flat Lay Shots
- Photo Style 2: Benefits of Model Shots
- + Photo Style 3 (subscription)
Selling Sets: +1 non-obvious solution
600£Valid for 12 months- + 1 non-obvious solution selling Suits & Sets
- How to boost upsell potential selling Suits & Sets
- How to create engaging customer journey
- How to make the set discovery seamless
How To Display Color Variety In Beauty
350£Discover an easy solution to improve color variety display in beauty, with Rouge Dior Lipstick as an example.- 1 solution to showcase color variety
Article:LVMH 2025 Annual General Meeting
95£Inside LVMH’s Annual General Meeting: strategy pivots, communication breakdowns, and Bernard Arnault’s vision on luxury state.Valid for 6 months- Includes 2Jour Gazette | Special Edition (13)
bottom of page