A look into the Van Cleef & Arpels tarnishing case—how client relations and after-sales care impacted brand perception, and what to do next.

What went wrong with the video of the Chanel factory that makes $10,000 handbags—and how the communication can be fixed.

E-commerce eyewear playbook: key practices for online luxury eyewear, based on EssilorLuxottica Universal Registration Document 2024.

A closer look at how Louis Vuitton communicated its beauty launch — through the lens of PR and narrative consistency.

Luxury fashion should balance creativity w practicality—wearability, branding & retail execution can drive sales. Alaïa SS25 example.

What makes Hermès successful? A report based on FY 2024 results: key financials and strategy. Growth drivers, risks, and opportunities.

Bernard Arnault, now 76, eyes staying on as CEO of LVMH past 80—investors to vote on raising the age limit to 85.

Dive deep into LVMH 2024FY results report to analyze what was actually said at the presentation and what was implied between the lines.

Maison Alaïa’s new Paris flagship blew me away, but it made me wonder: are bold spaces and experiences stealing the spotlight from fashion?

Richemont sparks hope for luxury players, TikTok's US return, luxury sanctions and how LVMH is still in Russia, and more.

LVMH’s rapid response to Moët Hennessy’s issue shows awareness but lacks finesse, highlighting gaps in handling high-stakes PR crises.

Explore key e-commerce strategies of luxury fashion giants Hermès, LVMH, Kering, Richemont, CHANEL, and Prada Group—according to job boards.

Luxury brands ditch markdowns, but is it the right move? Thoughts on strategies, trends, and why balance matters in a slowdown.

How the 'golden hour' shapes crisis PR responses, with Musk's swift handling of the Tesla Cybertruck explosion as a standout example.

Luxury shoppers are having a field day comparing notes.

The difference between costly and expensive, and who is Annabel. 60 Minutes broadcast w Pierre-Alexis Dumas, Hermès’ artistic director.

How luxury brands balance exclusivity with mass appeal, affecting product availability and customer loyalty in the high-end market.

True story of luxury shopping gone wrong. How poor service in high-end boutiques affects customer loyalty, and how to make it better.

Mytheresa reports success (I have doubts), Kering changes Saint Laurent and Balenciaga leadership, the priciest shopping street & more.

Luxury slows; McKinsey, Bain advise on pricing & digital. LVMH succession reshuffle, Chanel eyes Blazy and more in this week's edition.

Three years ago Chloe x Fusalp ski capsule set the bar for stylish skiwear. Here’s my wishlist for apres ski luxury fashion collaborations.

Google reviews tear Goyard London boutique to shreds. When should brands pay attention to criticism?

Richemont’s steady sales, LVMH exec shake-up, Japan’s luxury boom and what is behind it, Loro Piana’s holiday windows at Harrods, and more.

What’s been making waves in fashion and luxury: Prada Group Q3 24 report, Estee Lauder succession, Hermes children's books & more.