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E D I T O R I A L


2Jour Gazette | Special edition (12): HERMÈS formula
What makes Hermès successful? A report based on FY 2024 results: key financials and strategy. Growth drivers, risks, and opportunities.
Mar 15


Product Descriptor Name: How To Choose The One For e-Shop To Maximize Impact. Why Louis Vuitton Fails to Convert Current Interest In Item Into Sales on Its Website.
Practical steps to improve product visibility and conversions in e-shop through better name descriptors and search optimization.
Sep 21, 2024


Versatility Display in e-Commerce: Hermes & Louis Vuitton Examples & Way To Enhance
Why versatility of the item matters and hot to display in e-commerce. Louis Vuitton and Hermes examples and whey to improve.
Sep 6, 2024


Additional Items: How To Offer Accompanying Goodies And To Grow Online Order Value. Dyson, Loro Piana, Coach, Tiffany & Co., Pandora Examples.
How can brands motivate customers to add additional goodies to their cart while shopping online? e-Commerce solution to grow order value.
Sep 4, 2024


How To Sell Bikinis: On Hermes, Dior, Gucci & More Examples. 4 Insights & Solutions For eCommerce Incorporation.
How to sell bikinis online in a way that benefits both the customer and the brand/shop + 4 insights & solutions to sell bikinis online.
Aug 22, 2024


Would You Buy Bvlgari £130,000 Allegra Necklace Online? 2 Solutions To Enhance Requests Through Website.
How to enhance online request experience for particular item in luxury online shop? Gaps in Bvlgari experience and 2 solutions.
Jul 28, 2024


#2JourCaseStudy: How To Sell Luxury Perfumes Online. Examples, Insights, Gaps & Solutions.
The study offers valuable insights and actionable recommendations for enhancing perfume sales in the competitive luxury market.
Jul 26, 2024


#2JourMath: How Much Dior Beauty Spends to Process a £33 Online Order (you will be surprised) & How to Cut Expenses for 40% With 1 Step
How to reduce operational costs in online beauty shop without impacting customer satisfaction? Dior Beauty example.
Jul 22, 2024
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