How clear, well-structured policies and effective presentation can enhance customer experience in e-commerce. Hermes before/after example.

Discover the do's and don'ts of presenting an online lookbook, with insights from Cartier and Saint Laurent.

Showcasing new items online. How Dior, Loro Piana and Louis Vuitton present their newest collection.

Discover why I choose wholesalers over Prada.com and how their policies could be costing the brand significant revenue.

How to enhance online request experience for particular item in luxury online shop? Gaps in Bvlgari experience and 2 solutions.

Discover Cartier's unique gift messaging online feature, enhancing personalization and luxury in their offerings.

How to reduce operational costs in online beauty shop without impacting customer satisfaction? Dior Beauty example.

How luxury fashion brands communicate their sustainability efforts online. Examples and solutions.

Common components of a product page in fashion e-shop. Dior Product Page Structure Example.

Why Brunello Cucinelli's AI website may dazzle with innovation but fails to communicate its fullest potential.

How fashion brands reflect cash cow categories in their website menus and what the benefits of each approach are: Hermès, Dior, and more.

The announcement of a CEO shake-up at Burberry led me to check burberry.com. What gaps were identified?

What to consider deciding on beauty product volume and what audience segments may be lost without wider offering. Dior hand cream example.

What is so good about Lettres Collection by Miu Miu in terms of covering bigger audience and what tricks were used to display it in e-shop.

How to sell quiet luxury fashion to men and who sells the men shirt better - Brunello Cucinelli, Loro Piana or Zegna.

Customer-oriented analysis of Maison ALAIA’s product page.

Explore the Dior website through customer expert eyes: key insights into design, functionality, and user experience.

When I scroll through the official websites of luxury brands, I often ask myself why. Why they are still far from "luxury experience"?