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E D I T O R I A L
Oct 6, 2024
2Jour Gazette | Edition 2 | 29 Sept - 5 Oct 2024
LVMH’s Formula 1 partnership, the Off-White™ sale, leadership shake-ups at Celine and Missoni, and the rise luxury perfume effect.
Oct 3, 2024
How Zara Streaming’s Brutally Honest Approach Is Transforming Online Fashion: What Brands Can Learn
How Zara Streaming with Cindy and Kaia Crawford used unretouched try-ons to build trust, engage customers, and drive online sales.
Oct 2, 2024
Gap Identified: How To Display Color Variety In Beauty Better. Dior Beauty Example.
Discover an easy solution to improve color variety display in beauty, with Dior's Rouge Dior Lipstick as an example.
Oct 1, 2024
Gap Identified: Missed Cross-Sell Potential on Stone Island Website + 2 Solutions How to Sell Sets & Suits
2 e-Commerce solutions ideal for selling suits, co-ord sets, tracksuits, and more, especially for men. Stone Island example.
Sep 30, 2024
Innovative, But Pointless? Website Features Customers Don’t Actually Want
How some 'innovative' features are actually obstacles in luxury e-commerce.
Sep 29, 2024
2Jour Gazette | Edition 1 | 22 Sept - 28 Sept 2024
This week’s gazette captures luxury's evolving landscape: from China's impact on stocks to leadership moves, and brand power plays.
Sep 27, 2024
Silence Speaks Volumes: LVMH Media Ban Explained
Why did LVMH's Bernard Arnault ban executives from interacting w select media outlets? In-depth analysis of decision and potential impacts.
Sep 25, 2024
How to Sell Socks Online Better: The Visual Aspect
How to boost your online sock sales by enhancing product images. Three effective photo styles that will captivate customer's attention.
Sep 24, 2024
Is Your Brand Walking the Talk, or Just Sending Customers in Circles Online? Loro Piana Edition.
How Loro Piana denim capsule launch could better engage customers online and How to keep interest high and avoid losing attention.
Sep 23, 2024
Take a Lesson from Gucci: How to Present a New Runway Collection on the Official Website (and Convert Instant Interest into Direct Sales)
How Gucci's website strategy turns instant runway interest into long-term sales, with practical tips for converting excitement into revenue.
Sep 21, 2024
Product Descriptor Name: How To Choose The One For e-Shop To Maximize Impact. Why Louis Vuitton Fails to Convert Current Interest In Item Into Sales on Its Website.
Practical steps to improve product visibility and conversions in e-shop through better name descriptors and search optimization.
Sep 17, 2024
When Less is More in e-Commerce: How Rimowa Website Might Convince You Not to Buy Their Suitcase
If you don't produce the information and can't control it - do not display it. Lesson in e-commerce from Rimowa website.
Sep 14, 2024
Are You Ready to Ride the Next Big Wave? How Rimowa Leveraged the iPhone 16 Hype Online Before They Were Fully Prepared
How can timing transform your business strategy? Explore how Rimowa capitalized on the iPhone 16 launch and what you can learn from it.
Sep 13, 2024
Font Family in e-Commerce: What Differentiates Luxury from Mass in Fashion
Fonts in fashion e-commerce shape perception. How H&M's new font choice highlights the difference between luxury and mass.
Sep 10, 2024
Brand Archetypes: Saint Laurent Missed Opportunities
How Saint Laurent might miss audiences with high purchasing power while tapping into solely one archetype.
Sep 8, 2024
From Clear to Cloudy: How Coach Website Left Me Confused
When creativity is not welcome in e-Commerce. How Coach website left me confused with CTA, but noticed the wrong step fast.
Sep 7, 2024
Sportswear Color Display Online: On (Cloud) Website Gap & Solution
Exploring customer e-commerce journey while browsing sportswear: specific needs & solution to enhance online experience. On (Cloud) example.
Sep 6, 2024
Versatility Display in e-Commerce: Hermes & Louis Vuitton Examples & Way To Enhance
Why versatility of the item matters and hot to display in e-commerce. Louis Vuitton and Hermes examples and whey to improve.
Sep 5, 2024
Archetypes: Why the J’adore Dior Ad with Rihanna Doesn’t Click
Why the new J’adore Dior ad with Rihanna feels off: exploring archetype mismatches, song choice, and personality impact.
Sep 4, 2024
Additional Items: How To Offer Accompanying Goodies And To Grow Online Order Value. Dyson, Loro Piana, Coach, Tiffany & Co., Pandora Examples.
How can brands motivate customers to add additional goodies to their cart while shopping online? e-Commerce solution to grow order value.
Aug 22, 2024
How To Sell Bikinis: On Hermes, Dior, Gucci & More Examples. 4 Insights & Solutions For eCommerce Incorporation.
How to sell bikinis online in a way that benefits both the customer and the brand/shop + 4 insights & solutions to sell bikinis online.
Aug 22, 2024
#VIC Experience: Rolls-Royce x Hermès
When collaborations and luxury experiences go beyond: Rolls-Royce x Hermès car.
Aug 12, 2024
Keep It Clear: Simple Language in Luxury e-Commerce. Bottega Veneta Menu Highlights Example & 2 Solutions.
How to display menu highlights in an engaging yet simple way. Bottega Veneta example & 2 solutions.
Aug 9, 2024
1 Minute - 3 Gaps: While Browsing Dior Bathrobe Page
How to enhance item page presetation in e-commmerce? Gaps in Dior Bathrobe display & solutions I use in my e-shop.
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