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E D I T O R I A L


Latest Faux-Pas in Brand Communication: What Client Is Bottega Veneta Chasing?
Why is Bottega Veneta focused on exotic leathers in the Resort 2025 lookbook, and what are the downsides of this approach?
Nov 1, 2024

2Jour Gazette | Edition 5 | 21 Oct - 27 Oct 2024
From Q3 2024 fashion & beauty group earnings reports to Estée Lauder landing on Amazon & unsuccessful Tapestry takeover of Capri Holdings.
Oct 28, 2024


How Long Will It Take for Luxury Fashion to Return to End-of-Season Markdowns? It Might Already Be Time.
Luxury fashion crisis means it needs a plan. Going back to end-of-season markdowns might be an option.
Oct 23, 2024


2Jour Gazette | Edition 4 | 13 Oct - 20 Oct 2024
The main event this week is the luxury market slowdown, confirmed by LVMH's report. How can brands navigate through the crisis?
Oct 21, 2024


2Jour Gazette | Edition 3 | 6 Oct - 12 Oct 2024
A curated look at fashion and luxury highlights from the past week, from leadership shifts to creative campaigns.
Oct 13, 2024

Gaps Identified & Solutions: e-Mail Triggers at Net-a-Porter and Irrelevant Search Results at Brunello Cucinelli
Brunello Cucinelli's search issues, Net-a-Porter's email timing, & how optimizing customer journeys can improve online shopping experiences.
Oct 11, 2024

Dior Website Check: 9 Months, Still No Breadcrumbs
After 9 months of work, Dior’s website redesign left out something crucial. Updated review.
Oct 7, 2024


Small Munich Boutique Becomes the Most Powerful Luxury E-Retailer in the World: Mytheresa Acquires YNAP from Richemont
Mytheresa acquires YNAP from Richemont, creating a global luxury e-commerce giant with plans to grow to €4 billion: What you need to know.
Oct 7, 2024


2Jour Gazette | Edition 2 | 29 Sept - 5 Oct 2024
LVMH’s Formula 1 partnership, the Off-White™ sale, leadership shake-ups at Celine and Missoni, and the rise luxury perfume effect.
Oct 6, 2024


How Zara Streaming’s Brutally Honest Approach Is Transforming Online Fashion: What Brands Can Learn
How Zara Streaming with Cindy and Kaia Crawford used unretouched try-ons to build trust, engage customers, and drive online sales.
Oct 3, 2024

Gap Identified: How To Display Color Variety In Beauty Better. Dior Beauty Example.
Discover an easy solution to improve color variety display in beauty, with Dior's Rouge Dior Lipstick as an example.
Oct 2, 2024


Gap Identified: Missed Cross-Sell Potential on Stone Island Website + 2 Solutions How to Sell Sets & Suits
2 e-Commerce solutions ideal for selling suits, co-ord sets, tracksuits, and more, especially for men. Stone Island example.
Oct 1, 2024


Innovative, But Pointless? Website Features Customers Don’t Actually Want
How some 'innovative' features are actually obstacles in luxury e-commerce.
Sep 30, 2024


2Jour Gazette | Edition 1 | 22 Sept - 28 Sept 2024
This week’s gazette captures luxury's evolving landscape: from China's impact on stocks to leadership moves, and brand power plays.
Sep 29, 2024


Silence Speaks Volumes: LVMH Media Ban Explained
Why did LVMH's Bernard Arnault ban executives from interacting w select media outlets? In-depth analysis of decision and potential impacts.
Sep 27, 2024


How to Sell Socks Online Better: The Visual Aspect
How to boost your online sock sales by enhancing product images. Three effective photo styles that will captivate customer's attention.
Sep 25, 2024


Is Your Brand Walking the Talk, or Just Sending Customers in Circles Online? Loro Piana Edition.
How Loro Piana denim capsule launch could better engage customers online and How to keep interest high and avoid losing attention.
Sep 24, 2024

Take a Lesson from Gucci: How to Present a New Runway Collection on the Official Website (and Convert Instant Interest into Direct Sales)
How Gucci's website strategy turns instant runway interest into long-term sales, with practical tips for converting excitement into revenue.
Sep 23, 2024


Product Descriptor Name: How To Choose The One For e-Shop To Maximize Impact. Why Louis Vuitton Fails to Convert Current Interest In Item Into Sales on Its Website.
Practical steps to improve product visibility and conversions in e-shop through better name descriptors and search optimization.
Sep 21, 2024

When Less is More in e-Commerce: How Rimowa Website Might Convince You Not to Buy Their Suitcase
If you don't produce the information and can't control it - do not display it. Lesson in e-commerce from Rimowa website.
Sep 17, 2024


Are You Ready to Ride the Next Big Wave? How Rimowa Leveraged the iPhone 16 Hype Online Before They Were Fully Prepared
How can timing transform your business strategy? Explore how Rimowa capitalized on the iPhone 16 launch and what you can learn from it.
Sep 14, 2024

Font Family in e-Commerce: What Differentiates Luxury from Mass in Fashion
Fonts in fashion e-commerce shape perception. How H&M's new font choice highlights the difference between luxury and mass.
Sep 13, 2024


Brand Archetypes: Saint Laurent Missed Opportunities
How Saint Laurent might miss audiences with high purchasing power while tapping into solely one archetype.
Sep 10, 2024

From Clear to Cloudy: How Coach Website Left Me Confused
When creativity is not welcome in e-Commerce. How Coach website left me confused with CTA, but noticed the wrong step fast.
Sep 8, 2024
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