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E D I T O R I A L


Sportswear Color Display Online: On (Cloud) Website Gap & Solution
Exploring customer e-commerce journey while browsing sportswear: specific needs & solution to enhance online experience. On (Cloud) example.
Sep 7, 2024


Versatility Display in e-Commerce: Hermes & Louis Vuitton Examples & Way To Enhance
Why versatility of the item matters and hot to display in e-commerce. Louis Vuitton and Hermes examples and whey to improve.
Sep 6, 2024


Archetypes: Why the J’adore Dior Ad with Rihanna Doesn’t Click
Why the new J’adore Dior ad with Rihanna feels off: exploring archetype mismatches, song choice, and personality impact.
Sep 5, 2024

Additional Items: How To Offer Accompanying Goodies And To Grow Online Order Value. Dyson, Loro Piana, Coach, Tiffany & Co., Pandora Examples.
How can brands motivate customers to add additional goodies to their cart while shopping online? e-Commerce solution to grow order value.
Sep 4, 2024


How To Sell Bikinis: On Hermes, Dior, Gucci & More Examples. 4 Insights & Solutions For eCommerce Incorporation.
How to sell bikinis online in a way that benefits both the customer and the brand/shop + 4 insights & solutions to sell bikinis online.
Aug 22, 2024


#VIC Experience: Rolls-Royce x Hermès
When collaborations and luxury experiences go beyond: Rolls-Royce x Hermès car.
Aug 22, 2024


Keep It Clear: Simple Language in Luxury e-Commerce. Bottega Veneta Menu Highlights Example & 2 Solutions.
How to display menu highlights in an engaging yet simple way. Bottega Veneta example & 2 solutions.
Aug 12, 2024

1 Minute - 3 Gaps: While Browsing Dior Bathrobe Page
How to enhance item page presetation in e-commmerce? Gaps in Dior Bathrobe display & solutions I use in my e-shop.
Aug 9, 2024


Call-To-Action In Luxury e-Commerce: Types, Examples & Insights
Call-To-Action on homepage and collection pages in luxury e-commerce. Types, examples, and my personal approach.
Aug 8, 2024


How-To: Structured Policies in e-Commerce. Hermès Before & After Example On Special Return Policies.
How clear, well-structured policies and effective presentation can enhance customer experience in e-commerce. Hermes before/after example.
Aug 7, 2024


How to Present a Lookbook Online: Do's by Cartier, Don'ts by Saint Laurent
Discover the do's and don'ts of presenting an online lookbook, with insights from Cartier and Saint Laurent.
Aug 5, 2024

New & Statement: How To Introduce A Luxury Item Online. Dior, Loro Piana, and Louis Vuitton Collection Page Examples.
Showcasing new items online. How Dior, Loro Piana and Louis Vuitton present their newest collection.
Aug 2, 2024


Why I Don't Order at Prada.com & How Much The Brand May Lose When You Buy Elsewhere
Discover why I choose wholesalers over Prada.com and how their policies could be costing the brand significant revenue.
Jul 29, 2024


Would You Buy Bvlgari £130,000 Allegra Necklace Online? 2 Solutions To Enhance Requests Through Website.
How to enhance online request experience for particular item in luxury online shop? Gaps in Bvlgari experience and 2 solutions.
Jul 28, 2024


Spotted: Gift Message Idea from Cartier
Discover Cartier's unique gift messaging online feature, enhancing personalization and luxury in their offerings.
Jul 28, 2024


#2JourCaseStudy: How To Sell Luxury Perfumes Online. Examples, Insights, Gaps & Solutions.
The study offers valuable insights and actionable recommendations for enhancing perfume sales in the competitive luxury market.
Jul 26, 2024


#2JourMath: How Much Dior Beauty Spends to Process a £33 Online Order (you will be surprised) & How to Cut Expenses for 40% With 1 Step
How to reduce operational costs in online beauty shop without impacting customer satisfaction? Dior Beauty example.
Jul 22, 2024


How To Communicate Sustainability Online Better. Chloe, Gucci, Loro Piana, Maison Margiela & Prada Examples & Insights
How luxury fashion brands communicate their sustainability efforts online. Examples and solutions.
Jul 20, 2024

Latest Faux-pas in Brand Communications: Dior Over Alleged Labour Exploitation
How did Dior and LVMH communicate allegations of labor exploitation, and How could a luxury fashion brand improve its crisis communication?
Jul 20, 2024


e-Commerce Vocabluary: Dior Product Page Structure Example
Common components of a product page in fashion e-shop. Dior Product Page Structure Example.
Jul 18, 2024


Communication Breakdown: Reviewing Brunello Cucinelli's AI Website Rollout
Why Brunello Cucinelli's AI website may dazzle with innovation but fails to communicate its fullest potential.
Jul 17, 2024


#2JourGuide: Cash-Cow Categories Display in e-Commerce. Examples & Insights from Fashion Websites.
How fashion brands reflect cash cow categories in their website menus and what the benefits of each approach are: Hermès, Dior, and more.
Jul 16, 2024


#2JourCheck: Burberry Website
The announcement of a CEO shake-up at Burberry led me to check burberry.com. What gaps were identified?
Jul 15, 2024


When Size Matters: Small vs Big in Beauty. How Dior Beauty Misses Audience Segments: Hand Cream Example (& Solution)
What to consider deciding on beauty product volume and what audience segments may be lost without wider offering. Dior hand cream example.
Jul 15, 2024
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