Why Dior removes spray caps on parfum display and what significant touching point it misses with such approach.

Case study on how to target an audience of Financial Times: Chanel, Louis Vuitton, Saint Laurent, Bvlgari, Tiffany & Co, Chaumet ad examples

The complexities of luxury fashion pricing through SL jumpsuit case. How strategic pricing can enhance brand appeal and customer engagement.

Discover the impact of overstyling in high jewelry ads. Explore how balancing statement pieces can enhance focus and authenticity.

The untapped potential of age diversity in luxury fashion. How multi-generational appeal may expand market reach and grow loyalty.

Review of Dior x Stone Island's near-perfect e-catalogue: detailed lookbook, categorized items, and exclusive Selfridges styles.

2jour-stylist.com  had me walking around dozens of luxury boutiques. Apart from creating content for digital lookbooks, I also observed...

What is so good about Lettres Collection by Miu Miu in terms of covering bigger audience and what tricks were used to display it in e-shop.

While catalogues may seem outdated, I can see a huge potential in using them. Examples from Dior, Louis Vuitton, Gucci, Celine, Valentino.

How collaborations amplify brand synergy and drive market impact - LVMH, Hermes, Kering and Prada group examples.

How to sell quiet luxury fashion to men and who sells the men shirt better - Brunello Cucinelli, Loro Piana or Zegna.

Customer-oriented analysis of Maison ALAIA’s product page.

Join me as I visit the Gucci London flagship, sharing personal observations and insights on enhancing customer satisfaction and loyalty.

Explore the Dior website through customer expert eyes: key insights into design, functionality, and user experience.

When I scroll through the official websites of luxury brands, I often ask myself why. Why they are still far from "luxury experience"?

Ways to communicate the crisis on example of Loro Piana Vicuña scandal.