Gap Identified: How To Display Color Variety In Beauty Better. Dior Beauty Example.
Discover an easy solution to improve color variety display in beauty, with Dior's Rouge Dior Lipstick as an example.
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E D I T O R I A L
Oct 7
Dior Website Check: 9 Months, Still No Breadcrumbs
After 9 months of work, Dior’s website redesign left out something crucial. Updated review.
Oct 2
Gap Identified: How To Display Color Variety In Beauty Better. Dior Beauty Example.
Discover an easy solution to improve color variety display in beauty, with Dior's Rouge Dior Lipstick as an example.
Sep 25
How to Sell Socks Online Better: The Visual Aspect
How to boost your online sock sales by enhancing product images. Three effective photo styles that will captivate customer's attention.
Sep 5
Archetypes: Why the J’adore Dior Ad with Rihanna Doesn’t Click
Why the new J’adore Dior ad with Rihanna feels off: exploring archetype mismatches, song choice, and personality impact.
Aug 22
How To Sell Bikinis: On Hermes, Dior, Gucci & More Examples. 4 Insights & Solutions For eCommerce Incorporation.
How to sell bikinis online in a way that benefits both the customer and the brand/shop + 4 insights & solutions to sell bikinis online.
Aug 9
1 Minute - 3 Gaps: While Browsing Dior Bathrobe Page
How to enhance item page presetation in e-commmerce? Gaps in Dior Bathrobe display & solutions I use in my e-shop.
Aug 8
Call-To-Action In Luxury e-Commerce: Types, Examples & Insights
Call-To-Action on homepage and collection pages in luxury e-commerce. Types, examples, and my personal approach.
Aug 2
New & Statement: How To Introduce A Luxury Item Online. Dior, Loro Piana, and Louis Vuitton Collection Page Examples.
Showcasing new items online. How Dior, Loro Piana and Louis Vuitton present their newest collection.
Jul 22
#2JourMath: How Much Dior Beauty Spends to Process a £33 Online Order (you will be surprised) & How to Cut Expenses for 40% With 1 Step
How to reduce operational costs in online beauty shop without impacting customer satisfaction? Dior Beauty example.
Jul 20
Latest Faux-pas in Brand Communications: Dior Over Alleged Labour Exploitation
How did Dior and LVMH communicate allegations of labor exploitation, and How could a luxury fashion brand improve its crisis communication?
Jul 18
e-Commerce Vocabluary: Dior Product Page Structure Example
Common components of a product page in fashion e-shop. Dior Product Page Structure Example.
Jul 16
#2JourGuide: Cash-Cow Categories Display in e-Commerce. Examples & Insights from Fashion Websites.
How fashion brands reflect cash cow categories in their website menus and what the benefits of each approach are: Hermès, Dior, and more.
Jul 15
When Size Matters: Small vs Big in Beauty. How Dior Beauty Misses Audience Segments: Hand Cream Example (& Solution)
What to consider deciding on beauty product volume and what audience segments may be lost without wider offering. Dior hand cream example.
Jul 13
Retail Gap Identified: When Sensory Has To Preveil Visual. Parfums Christian Dior Example.
Why Dior removes spray caps on parfum display and what significant touching point it misses with such approach.
Jun 8
Catalogues in Luxury Fashion: Dior x Stone Island Near-Perfect Edition
Review of Dior x Stone Island's near-perfect e-catalogue: detailed lookbook, categorized items, and exclusive Selfridges styles.
Apr 18
2Jour Website Check: DIOR (.com)
Explore the Dior website through customer expert eyes: key insights into design, functionality, and user experience.
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