Gap Identified: How To Display Color Variety In Beauty Better. Dior Beauty Example.
Discover an easy solution to improve color variety display in beauty, with Dior's Rouge Dior Lipstick as an example.
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E D I T O R I A L
Jul 18
e-Commerce Vocabluary: Dior Product Page Structure Example
Common components of a product page in fashion e-shop. Dior Product Page Structure Example.
Jul 17
Communication Breakdown: Reviewing Brunello Cucinelli's AI Website Rollout
Why Brunello Cucinelli's AI website may dazzle with innovation but fails to communicate its fullest potential.
Jul 16
#2JourGuide: Cash-Cow Categories Display in e-Commerce. Examples & Insights from Fashion Websites.
How fashion brands reflect cash cow categories in their website menus and what the benefits of each approach are: Hermès, Dior, and more.
Jul 15
#2JourCheck: Burberry Website
The announcement of a CEO shake-up at Burberry led me to check burberry.com. What gaps were identified?
May 23
Customer Engagement Strategies in Luxury Fashion: Miu Miu Example
What is so good about Lettres Collection by Miu Miu in terms of covering bigger audience and what tricks were used to display it in e-shop.
Apr 22
2Jour Website Check: Maison ALAIA (.com)
Customer-oriented analysis of Maison ALAIA’s product page.
Apr 18
2Jour Website Check: DIOR (.com)
Explore the Dior website through customer expert eyes: key insights into design, functionality, and user experience.
Apr 16
e-Commerce In Luxury Fashion: Should Brands Devote More Time To Their Official Websites And Online Shops?
When I scroll through the official websites of luxury brands, I often ask myself why. Why they are still far from "luxury experience"?
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