The difference between costly and expensive, and who is Annabel. 60 Minutes broadcast w Pierre-Alexis Dumas, Hermès’ artistic director.

How Loro Piana denim capsule launch could better engage customers online and How to keep interest high and avoid losing attention.

Why versatility of the item matters and hot to display in e-commerce. Louis Vuitton and Hermes examples and whey to improve.

How to sell bikinis online in a way that benefits both the customer and the brand/shop + 4 insights & solutions to sell bikinis online.

When collaborations and luxury experiences go beyond: Rolls-Royce x Hermès car.

Call-To-Action on homepage and collection pages in luxury e-commerce. Types, examples, and my personal approach.

How clear, well-structured policies and effective presentation can enhance customer experience in e-commerce. Hermes before/after example.

How fashion brands reflect cash cow categories in their website menus and what the benefits of each approach are: Hermès, Dior, and more.