Why is Bottega Veneta focused on exotic leathers in the Resort 2025 lookbook, and what are the downsides of this approach?

How Gucci's website strategy turns instant runway interest into long-term sales, with practical tips for converting excitement into revenue.

How Saint Laurent might miss audiences with high purchasing power while tapping into solely one archetype.

How to sell bikinis online in a way that benefits both the customer and the brand/shop + 4 insights & solutions to sell bikinis online.

How to display menu highlights in an engaging yet simple way. Bottega Veneta example & 2 solutions.

Discover the do's and don'ts of presenting an online lookbook, with insights from Cartier and Saint Laurent.

How luxury fashion brands communicate their sustainability efforts online. Examples and solutions.

The complexities of luxury fashion pricing through SL jumpsuit case. How strategic pricing can enhance brand appeal and customer engagement.

2jour-stylist.com  had me walking around dozens of luxury boutiques. Apart from creating content for digital lookbooks, I also observed...

How collaborations amplify brand synergy and drive market impact - LVMH, Hermes, Kering and Prada group examples.