Gap Identified: How To Display Color Variety In Beauty Better. Dior Beauty Example.
Discover an easy solution to improve color variety display in beauty, with Dior's Rouge Dior Lipstick as an example.
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E D I T O R I A L
Jul 20
How To Communicate Sustainability Online Better. Chloe, Gucci, Loro Piana, Maison Margiela & Prada Examples & Insights
How luxury fashion brands communicate their sustainability efforts online. Examples and solutions.
Jun 7
Ranking: Top-3 Best and Worst Lighting in Luxury Fitting Rooms
2jour-stylist.com had me walking around dozens of luxury boutiques. Apart from creating content for digital lookbooks, I also observed...
May 23
Customer Engagement Strategies in Luxury Fashion: Miu Miu Example
What is so good about Lettres Collection by Miu Miu in terms of covering bigger audience and what tricks were used to display it in e-shop.
May 13
Exploring the Potential of Catalogues in Luxury Fashion: Examples and Insights
While catalogues may seem outdated, I can see a huge potential in using them. Examples from Dior, Louis Vuitton, Gucci, Celine, Valentino.
May 8
Maximising Visibility: Cross-Promotion within Luxury Fashion Group
How collaborations amplify brand synergy and drive market impact - LVMH, Hermes, Kering and Prada group examples.
May 3
2Jour Website Check: which quiet luxury brand sells men's shirt better
How to sell quiet luxury fashion to men and who sells the men shirt better - Brunello Cucinelli, Loro Piana or Zegna.
Apr 30
VIC strategies in Luxury: personal shopping and concierge services. Failure of experience with LVMH-owned 24S.
Personal shopping and concierge services in luxury: room to grow. How LVMH-owned 24S failed to introduce the service.
Apr 22
2Jour Website Check: Maison ALAIA (.com)
Customer-oriented analysis of Maison ALAIA’s product page.
Apr 19
2Jour Boutique Check: GUCCI London Flagship
Join me as I visit the Gucci London flagship, sharing personal observations and insights on enhancing customer satisfaction and loyalty.
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