Inside LVMH’s Annual General Meeting: strategy pivots, communication breakdowns, and Bernard Arnault’s vision on luxury state.

After 9 months of work, Dior’s website redesign left out something crucial. Updated review.

Why did LVMH's Bernard Arnault ban executives from interacting w select media outlets? In-depth analysis of decision and potential impacts.

How Loro Piana denim capsule launch could better engage customers online and How to keep interest high and avoid losing attention.

Practical steps to improve product visibility and conversions in e-shop through better name descriptors and search optimization.

If you don't produce the information and can't control it - do not display it. Lesson in e-commerce from Rimowa website.

How can timing transform your business strategy? Explore how Rimowa capitalized on the iPhone 16 launch and what you can learn from it.

Why versatility of the item matters and hot to display in e-commerce. Louis Vuitton and Hermes examples and whey to improve.

Why the new J’adore Dior ad with Rihanna feels off: exploring archetype mismatches, song choice, and personality impact.

How can brands motivate customers to add additional goodies to their cart while shopping online? e-Commerce solution to grow order value.

How to sell bikinis online in a way that benefits both the customer and the brand/shop + 4 insights & solutions to sell bikinis online.

How to enhance item page presetation in e-commmerce? Gaps in Dior Bathrobe display & solutions I use in my e-shop.

How luxury fashion brands communicate their sustainability efforts online. Examples and solutions.

Discover the impact of overstyling in high jewelry ads. Explore how balancing statement pieces can enhance focus and authenticity.

The untapped potential of age diversity in luxury fashion. How multi-generational appeal may expand market reach and grow loyalty.

Review of Dior x Stone Island's near-perfect e-catalogue: detailed lookbook, categorized items, and exclusive Selfridges styles.

2jour-stylist.com  had me walking around dozens of luxury boutiques. Apart from creating content for digital lookbooks, I also observed...

How collaborations amplify brand synergy and drive market impact - LVMH, Hermes, Kering and Prada group examples.