How fashion brands reflect cash cow categories in their website menus and what the benefits of each approach are: Hermès, Dior, and more.

Why Dior removes spray caps on parfum display and what significant touching point it misses with such approach.

Discover the impact of overstyling in high jewelry ads. Explore how balancing statement pieces can enhance focus and authenticity.

What is so good about Lettres Collection by Miu Miu in terms of covering bigger audience and what tricks were used to display it in e-shop.

While catalogues may seem outdated, I can see a huge potential in using them. Examples from Dior, Louis Vuitton, Gucci, Celine, Valentino.

How collaborations amplify brand synergy and drive market impact - LVMH, Hermes, Kering and Prada group examples.