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LOOKBOOKs by brand
Cedar, with Meaning: Why (and How) Loro Piana Should Share The Purpose of The Packaging
Why Loro Piana should share the purpose behind its packaging, cedarwood ball, — and how that small gesture can build lasting loyalty.
2Jour Gazette | Special Edition (13): LVMH 2025 Annual General Meeting. What Else Was Said (and Meant), Apart From Confirming Jonathan Anderson in Dior Men.
Inside LVMH’s Annual General Meeting: strategy pivots, communication breakdowns, and Bernard Arnault’s vision on luxury state.
Lessons from the Van Cleef & Arpels Tarnishing Case
A look into the Van Cleef & Arpels tarnishing case—how client relations and after-sales care impacted brand perception, and what to do next.
Factory that makes $10,000 handbags: PR breakdown of Chanel communication misstep
What went wrong with the video of the Chanel factory that makes $10,000 handbags—and how the communication can be fixed.
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