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LOOKBOOKs by brand
Lessons from the Van Cleef & Arpels Tarnishing Case
A look into the Van Cleef & Arpels tarnishing case—how client relations and after-sales care impacted brand perception, and what to do next.
Factory that makes $10,000 handbags: PR breakdown of Chanel communication misstep
What went wrong with the video of the Chanel factory that makes $10,000 handbags—and how the communication can be fixed.
See more and Be more: eyewear e-commerce insights from EssilorLuxottica
E-commerce eyewear playbook: key practices for online luxury eyewear, based on EssilorLuxottica Universal Registration Document 2024.
Red lips, mixed messages: A PR breakdown of Louis Vuitton beauty tease
A closer look at how Louis Vuitton communicated its beauty launch — through the lens of PR and narrative consistency.
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