Skiwear Edition 2024-2025: Collaborations in Luxury Fashion I’d Wait For
- Marina 2Jour
- Nov 12, 2024
- 2 min read
Updated: Mar 28
Three years ago, before jetting off to Aspen or Courchevel, ski fashion enthusiasts were on the hunt for this set by Chloe x Fusalp. I personally had three friends begging me to help them order it after I posted this live content. The price for the set was around €5,000, but who cared? This capsule sold out so quickly that it barely made it to the shelves or online stores, leaving my friends without stylish ski gear.
Three years later, I consider this capsule the most successful luxury skiwear release. While some brands are entirely ski-focused, they’re often perceived as more technical than stylish. On the other hand, fashion brands release a few stylish—but often less-than-perfect—ski collections each year, including Dior, Prada, and Fendi. Last year, Brunello Cucinelli joined the scene with their skiwear collection, which they re-released this year. I also caught a glimpse of Loro Piana update this season.
The demand, which none of these brands fully meet, is for skiwear that is stylish yet technical. Not overly fashionable (like the logo-heavy designs from Dior or Fendi) and not too understated (like Loro Piana and Brunello Cucinelli). The ideal would strike a balance between style and technicality.
Based on the above, here are the dream skiwear collaborations I’d wait for: