As I am writing on a new theme, I've been checking a few websites for examples. It was just the right time to check Dior - what I caught disappeared in a few minutes, but gave me a new idea for publication. Enjoy x
So what are the common components of a product page in fashion?
Reference Code: unique identifier for a specific product used internally for tracking and managing product
Dior Definition: Product Page Reference Code > Reference
Limited Availability Message: to encourage prompt purchases by indicating that the product is in short supply
Dior Definition: Stock_Limited Stock > Limited Stock
Order Button: to initiate the purchase of a product
Dior Definition: Order CTA (*call-to-action) > Add To Cart
Price Information: comprehensive pricing information
Dior Definition: Price Details > Price
Delivery Date: enhances customer trust and satisfaction while reducing cart abandonment and customer care inquiries
Dior Definition: Product Lead Time Sfcc Delivery Date > Delivery estimated from
**SFCC may refer to Salesforce Commerce Cloud, a platform for e-commerce that manages the online shopping experience. Dior uses this system according to open information.
Cross-Sell Items: suggesting additional products that complement or are related to the item the customer is already considering. In this particular case under cross-sell category full outfit details are tagged. Mentioning outfit details aims to broaden the customer's purchase by adding related items.
Dior Definition: Stock: Product Cross Sell Look > To Complete The Silhouette
Up-Sell Items: offering other versions of the product the customer is interested in. The aim is to offer customers more choices within the same item category, enhancing their shopping experience and increasing the likelihood of a purchase.
Dior Definition: Stock: Up Sell Title > You May Also Like
*I offer e-commerce consultancy to enhance client experiences. Details: https://www.2jour-stylist.com/consultancy-services