Did you know there are people who actually pay to be treated badly? They’re also known as “masochists.” After reading reviews of the Goyard boutique in London, I didn’t realize just how many there are:)
I don’t even remember what brought me to the review page for this particular boutique (specifically the boutique, not the brand as a whole) on Google, but that’s beside the point—thoughts like these often lead me to consider gaps or areas for improvement.
Anyway, the reviews tear this boutique to shreds. The rating is 3.7 out of 5.0, and it’s sweet to see a few visitors say they’re leaving positive reviews simply because they’re shocked at all the negativity.
📌Should we even take these kinds of reviews seriously? Not so fast. When it comes to boutiques, where associates don’t exactly prompt everyone to leave a review—unlike in, say, hospitality—most reviews are just a chance for customers to vent. And, let’s be real, the customer isn’t always right.
📌So when should management pay attention to negative reviews? Ideally, always—a gem of an idea for improvement might just pop up. But definitely when there’s a pattern or a common theme.
📌With this specific Goyard boutique in London’s Mayfair, the common thread in comments is:
• Staff who hurry customers through decisions, offer minimal information, and often come across as a bit arrogant.
Funny enough, customers in reviews don’t complain about the hours they sometimes have to spend in line or the boutique’s small size; instead, it’s all about the human element and the condescending attitude.
Soon, Goyard is opening a new, spacious boutique just steps from the current one. But as the reviews show, it’s not the size of the boutique that bothers customers—it’s the attitude.
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Not too long ago, I visited this boutique myself. I didn’t have to wait in line—I don’t queue for boutiques—and as I walked by and no one was near the entrance, I remembered there was something I’d wanted to check out. The associate wasn’t so much arrogant as cold and uninterested. What amused me was the once-over, a head-to-toe glance, quick and—I assume, in the associate’s mind—subtle. To be honest, I sometimes do the same when I find someone’s style great, but only from behind to avoid an awkward moment. Overall, my Goyard experience was neither good nor bad—it was neutral.
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You know what surprised me the most? Many say that despite the unpleasant service, they still bought something, because, well, they’d already “stood in line” and “really wanted it.” I couldn’t help but wonder: did they buy as a reminder of a bad treatment? But hey, some people are into that😅:)
Goyard has a website that ranks high on my list for heritage display (I analyze websites from two main perspectives: heritage/personality and technical experience). The brand doesn’t sell items online (oh, I’ll refrain from commenting:) and doesn’t display prices.