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Are You Ready to Ride the Next Big Wave? How Rimowa Leveraged the iPhone 16 Hype Online Before They Were Fully Prepared

In business, seizing the right moment can be a game-changer. It’s all about timing—knowing when to align your strategy with current trends and consumer interests. A well-timed move can significantly boost your visibility, impact, and sales. ✨


Take the recent iPhone 16 launch, for example. Just four days ago, Apple unveiled their latest device, sparking a wave of excitement among tech enthusiasts and everyday users alike. When a major product like this hits the market, it creates a perfect storm of opportunity.


People are not just buying the new iPhone—they’re also on the lookout for accessories that match their fresh purchase. Enter Rimowa. They’ve already listed their new iPhone cases online, even though they’re not available just yet. They've cleverly included a “Notify Me” button so eager customers can stay updated as soon as the cases are in stock.




This approach capitalizes on the buzz around the iPhone 16 and positions Rimowa to capture the interest of those looking for luxury accessories. To truly stand out in the luxury phone case market, expanding their color palette could be a smart move. Offering a wider range of options would help cover an almost empty niche and attract even more discerning customers.


So, how are you preparing to seize the next big opportunity in your industry? x

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