How to Sell Socks Online Better: The Visual Aspect
- Marina 2Jour
- Sep 25, 2024
- 2 min read
Socks have emerged as a standout trend over the past few seasons, proving they’re more than just a functional accessory. Once hidden, socks have now taken center stage, becoming a statement piece that can instantly refresh and elevate any outfit. From bold patterns and luxury fabrics to subtle, refined designs, they’ve become an essential element for adding personality and flair. Whether paired with elegant shoes or showcased in a casual ensemble, socks are now a key accessory that offers endless possibilities for expressing style.
Here are three effective types of photos to enhance item pages in e-shop:
1. Flat Lay Shots (Including Close-Ups)
Flat lay shots are photographs taken from above, showcasing the socks laid out neatly on a flat surface. This style emphasizes the design, color, and texture without any distractions.
How to:
Highlight details: Use high-resolution images to capture intricate patterns, stitching, and fabric quality. Close-up shots can focus on unique features like embroidery or branding;
Consistent styling: Maintain a consistent style across all flat lay images to create a unified look on your website.
photos by Dior, Missoni
2. Model Shots (Full Height and Close-Ups with Shoes)
Model shots feature a person wearing the socks, either showcasing the full outfit or focusing on the feet. This helps customers visualize how the socks look when worn and how they can be styled with other luxury items.
How to:
Full height images: Show the model in a complete outfit that complements the socks. This demonstrates how the socks fit into a wardrobe and can inspire outfit ideas. Most probably person coming for socks only won't buy the whole outfit, but showcased versatility can justify the price tag which may be up to 300£
Close-up with shoes: Focus on the socks paired with shoes, highlighting how they enhance the overall look. Capture details like how the sock peeks over the shoe or complements its color.
photos by Gucci, Brunello Cucinelli, Loro Piana
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