See more and Be more: eyewear e-commerce insights from EssilorLuxottica

As companies have submitted their universal registration documents (URD)*, I’m going through them to get a fuller picture. Today, under the radar is EssilorLuxottica, a global leader in vision care, which covers both proprietary and licensed brands. What I found most interesting in their URD is the range of e-commerce ideas they use. I’ve grouped them all together in this article—as a resource to help improve the online presence of any e-shop selling eyewear.

CONTENTS

1. Intro: The main luxury eyewear companies. Why luxury groups create their own eyewear businesses.

2. EssilorLuxottica e-commerce playbook: key practices for eyewear.

3. EssilorLuxottica company profile: Key facts from the URD on strategy, market position, operations, and structure (available in downloadable format for 6- and 12-month subscribers, log in required).

*A Universal Registration Document (URD) is an official, comprehensive annual filing used by publicly listed companies in the European Union—especially in France—to disclose detailed information about their business.

In simple terms, a URD is a “one-stop” document that gives investors and regulators a complete overview of the company.

**“See more, be more” is EssilorLuxottica slogan (not my favorite, but we’ll save the PR breakdown for a possible future article).

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