Professional subscription to get access for articles
Consulting-grade intelligence on the luxury, fashion, and beauty industries — decoded for clarity and action.
Associate: 3-month subscription
900£Every 3 months- +Access to subscription articles published after 01 May 2025
- +Access to selected archive publications
- Weekly articles: Shifts, gaps, and overlooked angles
- In-depth luxury market reports
- Industry shapshots & Gap mapping
- Competitive landscape: Best practices & missed plays
- Concrete cases: Real-brand strategic breakdowns
- Action-oriented format, designed for decision-making
- Replaces hours of noise with targeted signal
- From e-commerce business owner, luxury professional & client
- With strategic PR insights sharpened in top-tier politics
- Monthly subscription costs less than my 1h consultation
- This is not a blog: It’s a C-level briefing on demand.
Executive: 6-month subscription
1,800£Every 6 months- +Each report comes with executive summary (downloadable)
- All 3-month benefits including:
- Weekly articles: Shifts, gaps, and overlooked angles
- In-depth luxury market reports
- Industry shapshots & Gap mapping
- Competitive landscape: Best practices & missed plays
- Concrete cases: Real-brand strategic breakdowns
- Action-oriented format, designed for decision-making
- +Access to subscription articles published after 01 May 2025
- +Access to selected archive publications
- Replaces hours of noise with targeted signal
- From e-commerce business owner, luxury professional & client
- With strategic PR insights sharpened in top-tier politics
- Monthly subscription costs less than my 1h consultation
- This is not a blog: It’s a C-level briefing on demand
CEO: 12-month subscription
3,600£Every year- +Complimentary access to ‘Special edition: HERMÈS formula’
- All 6-month benefits including:
- Weekly articles: Shifts, gaps, and overlooked angles
- In-depth luxury market reports
- Industry shapshots & Gap mapping
- Competitive landscape: Best practices & missed plays
- Concrete cases: Real-brand strategic breakdowns
- Action-oriented format, designed for decision-making
- +Each report comes with executive summary (downloadable)
- +Access to subscription articles published after 01 May 2025
- +Access to selected archive publications
- Replaces hours of noise with targeted signal
- From e-commerce business owner, luxury professional & client
- With strategic PR insights sharpened in top-tier politics
- 1-2 in-depth strategic reports per month
- Monthly subscription costs less than my 1h consultation
- This is not a blog: It’s a C-level briefing on demand
Auto-renews until canceled. Cancel anytime.
Archive articles included:
Ways to communicate the crisis on example of Loro Piana Vicuña scandal.
Why the new J’adore Dior ad with Rihanna feels off: exploring archetype mismatches, song choice, and personality impact.
Inside LVMH’s Annual General Meeting: strategy pivots, communication breakdowns, and Bernard Arnault’s vision on luxury state.
Luxury fashion should balance creativity w practicality—wearability, branding & retail execution can drive sales. Alaïa SS25 example.
What went wrong with the video of the Chanel factory that makes $10,000 handbags—and how the communication can be fixed.
Three years ago Chloe x Fusalp ski capsule set the bar for stylish skiwear. Here’s my wishlist for apres ski luxury fashion collaborations.
E-commerce eyewear playbook: key practices for online luxury eyewear, based on EssilorLuxottica Universal Registration Document 2024.
While catalogues may seem outdated, I can see a huge potential in using them. Examples from Dior, Louis Vuitton, Gucci, Celine, Valentino.
LVMH’s rapid response to Moët Hennessy’s issue shows awareness but lacks finesse, highlighting gaps in handling high-stakes PR crises.
Review of Dior x Stone Island's near-perfect e-catalogue: detailed lookbook, categorized items, and exclusive Selfridges styles.