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  • Associate: 3-month subscription

    900£
    Every 3 months
    Strategic intelligence on the luxury industry, decoded with consulting-grade clarity. For C-levels, consultants, investors, and leaders who don’t have time for fluff — but need sharp insight.
     
    • +Access to subscription articles published after 01 May 2025
    • +Access to selected archive publications
    • Weekly articles: Shifts, gaps, and overlooked angles
    • In-depth luxury market reports
    • Industry shapshots & Gap mapping
    • Competitive landscape: Best practices & missed plays
    • Concrete cases: Real-brand strategic breakdowns
    • Action-oriented format, designed for decision-making
    • Replaces hours of noise with targeted signal
    • From e-commerce business owner, luxury professional & client
    • With strategic PR insights sharpened in top-tier politics
    • Monthly subscription costs less than my 1h consultation
    • This is not a blog: It’s a C-level briefing on demand.

  • Executive: 6-month subscription

    1,800£
    Every 6 months
    Strategic intelligence on the luxury industry, decoded with consulting-grade clarity. For C-levels, consultants, investors, and leaders who don’t have time for fluff — but need sharp insight.
     
    • +Each report comes with executive summary (downloadable)
    • All 3-month benefits including:
    • Weekly articles: Shifts, gaps, and overlooked angles
    • In-depth luxury market reports
    • Industry shapshots & Gap mapping
    • Competitive landscape: Best practices & missed plays
    • Concrete cases: Real-brand strategic breakdowns
    • Action-oriented format, designed for decision-making
    • +Access to subscription articles published after 01 May 2025
    • +Access to selected archive publications
    • Replaces hours of noise with targeted signal
    • From e-commerce business owner, luxury professional & client
    • With strategic PR insights sharpened in top-tier politics
    • Monthly subscription costs less than my 1h consultation
    • This is not a blog: It’s a C-level briefing on demand

  • CEO: 12-month subscription

    3,600£
    Every year
    Strategic intelligence on the luxury industry, decoded with consulting-grade clarity. For C-levels, consultants, investors, and leaders who don’t have time for fluff — but need sharp insight.
     
    • +Complimentary access to ‘Special edition: HERMÈS formula’
    • All 6-month benefits including:
    • Weekly articles: Shifts, gaps, and overlooked angles
    • In-depth luxury market reports
    • Industry shapshots & Gap mapping
    • Competitive landscape: Best practices & missed plays
    • Concrete cases: Real-brand strategic breakdowns
    • Action-oriented format, designed for decision-making
    • +Each report comes with executive summary (downloadable)
    • +Access to subscription articles published after 01 May 2025
    • +Access to selected archive publications
    • Replaces hours of noise with targeted signal
    • From e-commerce business owner, luxury professional & client
    • With strategic PR insights sharpened in top-tier politics
    • 1-2 in-depth strategic reports per month
    • Monthly subscription costs less than my 1h consultation
    • This is not a blog: It’s a C-level briefing on demand

  • 2Jour Stylist Club: 1-Month Subscription

    80£
    Every month
    Designed for women who balance a busy schedule with a passion for luxury, The Club brings effortless style within reach.
     
    • Unretouched try-ons featuring carefully curated selections
    • Comprehensive product details (codes, sizes, styling)
    • Insights on pairing items and creating versatile looks

  • 2Jour Stylist Club: 3-Month Subscription

    240£
    Every 3 months
    Designed for women who balance a busy schedule with a passion for luxury, The Club brings effortless style within reach.
     
    • Unretouched try-ons featuring carefully curated selections
    • Comprehensive product details (codes, sizes, styling)
    • Insights on pairing items and creating versatile looks

  • 2Jour Stylist Club: 6-Month Subscription

    480£
    Every 6 months
    Designed for women who balance a busy schedule with a passion for luxury, The Club brings effortless style within reach.
     
    • + access to the 2Jour Stylist Group for communication
    • Unretouched try-ons featuring carefully curated selections
    • Comprehensive product details (codes, sizes, styling)
    • Insights on pairing items and creating versatile looks

  • Special report: Hermès Formula

    1,800£
     
    An in-depth look at Hermès long-term success—its strategy, financial performance, exclusivity model, and future opportunities. Insights from the FY 2024 results presentation, trends, and key ideas.
     
    • Includes "2Jour Gazette | Special Edition (12): HERMÈS"

  • Case Study: How To Sell Perfumes Online

    7,500£
     
    Discover insights and recommendations in our case study, revealing gaps and strategies in luxury fashion and perfumery to enhance high-end perfume sales. Analysis of 16 top brand's approaches.
     
    • key market practices for selling high-end fragrances
    • sample policies and approaches
    • discovery & travel-sized perfume
    • extra services and customizations
    • comparison, insights, and gaps
    • reccomendations on enhancing experience
    • actionable insights for improving online perfume sales
    • extra: summary of each brand’s policies and practices

  • Online Request: 2 Solutions To Enhance

    750£
     
    How to enhance online request experience for particular item in luxury online shop? Gaps in Bvlgari experience and 2 solutions.
    Valid for 12 months
    • 2 Solutions With Examples
    • Additional Reccomendations for Smooth Experience

  • How To Sell Bikini Online: 4 Insights

    550£
     
    Valid for 12 months
    • 4 insights to consider when selling bikinis online
    • with gaps and practices by Dior, SL, Gucci, Hermes and more
    • easy to perform in e-shop

  • How To Offer Additional Items Online

    800£
     
    How to motivate customers to complement their purchase of the main high-price item with low-priced accompanying goodies online.
    Valid for 12 months
    • Solution w logic, display explanation and example workflow

  • Versatility Display: Solution

    600£
     
    How can versatility display be enhanced without overloading both product and collection pages? This solution would work perfectly for accessories that can be styled in different ways.
    Valid for 12 months
    • 1 solution with 3 steps to execute

  • How To Choose Descriptor Name

    1,500£
     
    Practical steps to improve product visibility and conversions in e-shop through better name descriptors and search optimization.
    Valid for 12 months
    • how to create name descriptor that maximizes conversions
    • strategies for integrating descriptor names
    • gaps in item category displays to find relevant items
    • identifiing items with measurable interest to prioritize
    • optimizing visibility of priority product categories
    • ensuring name descriptors stay relevant

  • How To Sell Socks Online: Visuals

    500£
     
    How to boost your online sock sales by enhancing product images. Three effective photo styles that will captivate customer's attention.
    Valid for 12 months
    • Includes "How to Sell Socks Online Better: The Visual Aspect
    • Photo Style 1: Effective Flat Lay Shots
    • Photo Style 2: Benefits of Model Shots
    • + Photo Style 3 (subscription)

  • Selling Sets: +1 non-obvious solution

    600£
     
    Valid for 12 months
    • + 1 non-obvious solution selling Suits & Sets
    • How to boost upsell potential selling Suits & Sets
    • How to create engaging customer journey
    • How to make the set discovery seamless

  • How To Display Color Variety In Beauty

    350£
     
    Discover an easy solution to improve color variety display in beauty, with Rouge Dior Lipstick as an example.
     
    • 1 solution to showcase color variety

  • Article:LVMH 2025 Annual General Meeting

    95£
     
    Inside LVMH’s Annual General Meeting: strategy pivots, communication breakdowns, and Bernard Arnault’s vision on luxury state.
    Valid for 12 months
    • Includes 2Jour Gazette | Special Edition (13)

  • Article: PR breakdown of LV beauty tease

    75£
     
    A closer look at how LV CEO Pietro Beccari communicated its beauty launch — through the lens of PR and narrative consistency.
    Valid for 12 months
    • Includes "A PR breakdown of Louis Vuitton beauty tease"

  • Article: PR breakdown of Chanel misstep

    95£
     
    What went wrong with the video of the Chanel factory that makes $10,000 handbags—and how the communication can be fixed.
    Valid for 12 months
    • Article access"PR breakdown of Chanel communication misstep"

  • Art.: PR CASE. Loro Piana Vicuña Scandal

    95£
     
    Ways to communicate the crisis on example of Loro Piana Vicuña scandal.
    Valid for 12 months
    • Includes "PR CASE: Loro Piana Vicuña Scandal"
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