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Catalogues in Luxury Fashion: Dior x Stone Island Near-Perfect Edition

Updated: Oct 14, 2024

It has been a while I got the latest catalogue with upcoming capsule from Dior x Stone Island, and definitely need to write about it.


As


I would like to share my thoughts on this catalogue. Unlike the usual catalogues Dior makes (as mentioned in the article above), this one is close to perfection. Could it be even more perfect? Well, I am a gap spotter and idea generator, so…😂:)


Anyway, let’s focus on perfect. This catalogue is good, and here is why.


What: Dior x Stone Island Men Capsule e-Catalogue

Contains two parts:

  1. Detailed lookbook with outfit descriptions

2. Combined sheets displaying categorized items with prices only


Lookbook Display

Collection looks provided with a detailed item list. For items used to create an outfit, the full item name, reference code, size range, and retail price are mentioned.


  • Clarity: Organized presentation of outfits and items;

  • Information: Includes item name, reference code, size range, and price;

  • Shopping Experience: Helps customers recreate looks;

  • Efficiency: Saves time for customers and staff;

  • Professionalism: Reflects a polished brand image;

  • Marketing: Showcases creativity and item versatility.


Detailed view

Some items contain additional pictures and feature descriptions


  • Visual Appeal: Enhances item understanding;

  • Informed Decisions: Helps with purchasing;

  • Showcases Quality: Highlights craftsmanship;

  • Attention to Detail: Builds customer trust;

  • Engagement: Keeps customers engaged.


Categorized items

Apart of main lookbook there are separate sheets with items by categories.


  • Convenience: Categorized sheets make it easy to find specific items;

  • Flexibility: Allows clients to buy whole outfits or individual pieces;

  • Simplicity: Provides a straightforward shopping experience;

  • Efficiency: Saves time by offering comprehensive information in a simple format;

  • Appeal to Men: Men often prefer a clear and direct presentation, enhancing their shopping satisfaction.


Extra – Selfridges exclusive

Styles presented exclusively at Selfridges London. This strategy isn't about cataloging, but about creating an exclusive touch, often used in marketing.


  • Exclusivity: Drives demand with unique offerings;

  • Marketing Impact: Boosts brand visibility and sales;

  • Mutual Benefits: Both brand and retailer gain from cross-promotion;

  • Customer Attraction: Generates excitement and foot traffic.

***

This catalogue stands out for its near-perfect execution compared to typical Dior catalogues. It features a detailed lookbook with outfit descriptions, including item names, reference codes, size ranges, and prices, enhancing clarity and efficiency. Additionally, categorized item sheets offer a straightforward shopping experience. The visual appeal and detailed information help customers make informed decisions and appreciate the craftsmanship. An exclusive section for Selfridges London adds a touch of exclusivity, boosting demand and brand visibility.


***

I offer consultancy services to help brands enhance the customer experience in luxury fashion. To learn more about how I can assist your business, please visit: https://www.2jour-stylist.com/consultancy-services

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